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A classic appearance with subtle wit and charm, Vince hotel located right in the heart of Bangkok's shopping paradise. Farmgroup has developed a brand identity which included brandmark, animated logo, stationery set, collateral items, golf cart and uniform that play around the concept "classic with a twist".

Utilising simple illustrative icons, making Caslon stencil, and a touch of handwriting, it is all about seeking surprises in expected classic thoughts.

Creative Director Tap Kruavanichkit • Senior Designer John Bowles • Designer Pei Ying • Photography Tap Kruavanichkit • Project belongs to Farmgroup